Shopfolio vs LTK
Different animals: LTK is a shopping marketplace you join; Shopfolio is a tool for making one shoppable page you own — catch products while you browse, build a shop out of your own photos, publish it to your link-in-bio page, see what gets clicked. Here's the honest breakdown of who should use which — and why many creators end up wanting both.
LTK is the biggest creator-commerce marketplace: brand relationships, a shopping app with its own audience, commissionable links across its retailer network, and campaign deals — with your posts and shop page living on their platform.
Demo Creator
Coastal-ish. Mostly linen. Everything here is something I actually own.
The island edit
Shop 6 piecesSummer sandals
| Shopfolio | LTK | |
|---|---|---|
| What it is | Software for making shoppable pages: catch, build a shop, publish, see clicks. | A shopping marketplace and app you publish into. |
| What you can put on it | Anything on the open web — a browser button saves the photo, brand and price off whatever page you're on. | Retailers in LTK's network — the same network that makes those links commissionable. |
| Where your page lives | Your own handle, your own domain if you point one at it, and an embed script that drops a shop into your own site. | A creator shop inside the LTK app, on ltk.it links. |
| What you can see | Opens and clicks, per shop and per product, from the tracked link on every item. No sales data — Shopfolio never sees an order. | LTK's own dashboard, including the sales and commission Shopfolio can't see. |
| Commission on sales | None. Shopfolio creates no affiliate links — tracked links are click analytics only. A link you import that already pays you is kept as-is and still pays you. | LTK's core function: commissionable links across its retailer network. |
| What you pay | One flat subscription. No percentage of your sales, ever. | Free to you; LTK earns a share of the commission on your sales. |
| Brand deals & campaigns | None — Shopfolio is software, not a brand marketplace. | LTK's core strength: paid collabs, gifting, and negotiated brand rates. |
| Shopper audience | Your audience, on your platforms — blog, email, socials. | The LTK app brings its own shoppers who browse creator shops. |
| If you leave | The page is on your own domain, tracked links can be re-pointed, and products, links and click data export as CSV or JSON. | Your ltk.it links and shop page stay behind on their platform. |
Competitor details reflect LTK’s publicly documented policies at the time of writing; programs change — verify current terms with LTK. Shopfolio has no partnership or integration with LTK.
When LTK is the better fit
- You want your links to earn. LTK's whole model is commissionable links across its retailer network; Shopfolio mints no affiliate links at all, and its tracked links carry no commission.
- You want negotiated brand rates and paid campaigns — LTK's brand relationships are real, and Shopfolio has none.
- The LTK app's shopper audience discovers creators; if in-app discovery drives your sales, that's value a page-builder can't replace.
- You post primarily fashion/home content, where LTK's retailer catalog is deepest.
The bottom line
If LTK's commissions, brand deals and shopper audience work for you, keep them — Shopfolio replaces none of the three. Use it for the page instead: catch products from any store as you browse, build a shop out of your own photos, and publish it to a link-in-bio page on your own domain with every link tracked. The LTK links you already earn on can go straight onto it.
Shopfolio is a flat $15.00/mo — the tool for catching products, building a shoppable page, and seeing what gets clicked. Everything in it exports. Not a marketplace, not a cut of your sales, and no commission of its own.
Common questions
- Can I use Shopfolio and LTK at the same time?
- Yes, and that's the usual answer. Keep LTK for brand deals and commissionable links; use Shopfolio for the page those links sit on — your own photos, your own domain, and click data you can see and export.
- Can I bring my LTK links into Shopfolio?
- Two ways: export your LTK link history as a CSV and import it, or paste the URL of one of your own LTK posts and Shopfolio captures the products off it. Both keep the affiliate link that's already on the product, so anything that earned you commission through LTK still does. Neither is an integration or a sync: nothing connects to your LTK account, and nothing runs unless you start it.
- Does Shopfolio post to Instagram or Pinterest for me?
- No. Shopfolio doesn't publish to any platform — there's no scheduler, no queue, no prepared drafts, and no connected accounts. It makes one shoppable page that you share yourself, and it tells you what people clicked on it.
- Does Shopfolio earn me a commission?
- No. Shopfolio creates no affiliate links of any kind and never takes a cut of a sale. The tracked links on your page are click analytics — they count the click and send the shopper straight to the store. Commission only ever comes from programs you're already in, and links you import that pay you are stored unchanged so they keep paying you.
- Is Shopfolio trying to replace LTK?
- No. LTK is a marketplace: brand deals, a shopper audience, commissionable links. Shopfolio does none of those and isn't building toward them — it's the tool for making the page, and it has no integration or partnership with LTK.
Free to start. $15.00/mo to go public. See how it works